Public relations creates and maintains a company's positive image, reputation and relationship with the public and the media.
The public, via the media, should know about positive news-worthy events within a company — and a company's position on significant, urgent, and news-worthy matters. For clients, JodyTucker Communications identifies honest and inspiring public relations news, and presents it to relevant media networks. Public relations components are:
Media relations are nurtured by invitations: A company should invite the media to try and review products and services. A company should invite the media to cover visually great and newsworthy events. A company should invite the media to attend informative staff meetings. A company should invite the media to publish its opinions on important topics. JodyTucker helps clients strengthen media relations, by creating and disseminating invitations:
A media alert is a short press release that invites the media to an event, with only the "Who-What-When-Where-Why?" information.
A media pitch is a personal outreach to a specific journalist. It briefly emphasizes the significance of the press release, and invites the journalist to cover the story.
A press release is a narrative that follows the inverted pyramid structure, beginning with the "Who-What-When-Where-Why-How?" information. A press release invites and primarily informs the media about a major story. A press release propels public relations work, and is written according to the Associated Press Stylebook. For clients' public relations endeavors, JodyTucker distributes relevant, attractive, and effective press releases that feature key messages and establish credibility.
JodyTucker collaborates with executives to manage strategic, creative, and branded corporate communications that strengthen employee and stakeholder relations. JodyTucker supports corporate communications by listening, thinking, researching, organizing, and problem-solving. JodyTucker analyzes the effectiveness of corporate communications, and pursues greater effectiveness.
Hope for the best, but prepare for the worst. During the difficult and stressful times of a crisis, public relations functions are critical. JodyTucker anticipates a crisis and prepares a company to react to foreseen and unforeseen challenges — with tactful, sensitive, and timely "pre-crisis" content.
Healthy relationships between companies and communities are mutually beneficial. JodyTucker helps clients develop and maintain healthy community relations via public relations messages and actions that benefit the people and their neighborhoods.
JodyTucker works for the public good. Helping to improve the quality of life is its passion and obligation. Its public service announcements and campaigns raise awareness about health, safety, ethics, family values, green initiatives, and other helpful matters:
What people read and write online about a company, person, or brand matters. Ratings and reviews matter. Truths and falsehoods matter. JodyTucker monitors and responds to online matters, and works to create and maintain an honest and positive online image for clients.
Networking events are sponsored parties that bring sociable people and companies together, in an environment where ideas and business cards are exchanged, and where connections and deals are made. Networking events are entertaining, informative, and adventurous. JodyTucker helps clients plan and manage classy networking events that compliment public relations efforts.
Speaking engagements are a company's arena to voice facts, opinions, ideas, and solutions. Speaking engagements are critical to a company's public relations efforts. Hence, a company must seize the opportunity to take the stage. JodyTucker helps clients prepare, rehearse, and deliver impactful speeches.
February 23, 2015: Griggs Law Group is an authority on immigration law. When clients hire Griggs Law Group, they get Kerri Griggs, the Managing Attorney, the peoples' "champion" — who was educated at Harvard Law School and Yale University, and who has the personal experience of going through the immigration process herself. As an immigrant and an advocate, Attorney Griggs is committed to helping other immigrants and their families navigate the US immigration system successfully, obtain lawful status, and remain united with the people they love.
Our firm worked with JodyTucker.com during the year of 2015 on ad campaigns that leveraged the power of social media. JodyTucker is phenomenal at what it does. It is an expert in understanding how the market works and what companies must do to successfully capture the attention and following of their target audiences.
JodyTucker is also adept at listening to the business owner. It obtains a deep understanding of the nature of the business and the messaging it wants to project, and then artfully crafts marketing strategies and campaigns that succinctly and effectively capture its target audiences.
Working with JodyTucker was eye-opening, as it not only helped us to achieve my law firm's goal of reaching our target audience, but it was masterful at offering needed (albeit tactfully delivered) constructive criticism, when our vision of our campaign design was inconsistent with the outcomes we desired. JodyTucker educated me about the steps it was undertaking and the suggestions it was making, to show how they aligned with the results we desired. JodyTucker even patiently ran multiple campaigns simultaneously to demonstrate the effectiveness of the strategy it suggested, when we had hesitations about particular strategies. The results included an almost 100 percent increase in capturing the attention of potential leads. We also walked away feeling well educated on how to most effectively reach our target audiences through social media.
I happily recommend JodyTucker.com to my colleagues, without any reservations.
Kerri-Ann Griggs
Managing Attorney
GRIGGS LAW GROUP, LLC
404-630-6453
November 4, 2015
The birth of a healthy baby is more likely when the mother lives healthy. When a pregnant mother maintains a lifestyle of nutritious eating, careful bodily exercise, adequate rest and relaxation, positive thinking and meditation, routine doctor visits, and other sensible health measures, then she greatly increases her chances of delivering a healthy baby. JodyTucker's "Love The Bump!" campaign resounds awareness and encourages pregnant mothers to embrace prenatal care.
