Marketing: Public Relations

Public relations creates and maintains a company's positive image, reputation and relationship with the public and the media.

The public, via the media, should know about positive news-worthy events within a company — and a company's position on significant, urgent, and news-worthy matters. For clients, JodyTucker Communications identifies honest and inspiring public relations news, and presents it to relevant media networks. Public relations components are:

Media Relations

Media relations are nurtured by "invitations": A company should invite the media to try and review products and services. A company should invite the media to cover visually great and newsworthy events. A company should invite the media to attend informative staff meetings. A company should invite the media to publish its opinions on important topics. JodyTucker helps clients strengthen media relations, by creating and disseminating invitations:

A media alert is a short press release that invites the media to an event, with only the “Who-What-When-Where-Why?” information.

A media pitch is a personal outreach to a specific journalist. It briefly emphasizes the significance of the press release, and invites the journalist to cover the story.

A press release is a narrative that follows the inverted pyramid structure, beginning with the “Who-What-When-Where-Why-How?” information. A press release invites and primarily informs the media about a major story. A press release propels public relations work, and is written according to the Associated Press Stylebook. For clients' public relations endeavors, JodyTucker distributes relevant, attractive, and effective press releases that feature key messages and establish credibility.

Corporate Communications

JodyTucker collaborates with executives to manage strategic, creative, and branded corporate communications that strengthen employee and stakeholder relations. JodyTucker supports corporate communications by listening, thinking, researching, organizing, and problem-solving. JodyTucker analyzes the effectiveness of corporate communications, and pursues greater effectiveness.

Crisis Communications

Hope for the best, but prepare for the worst. During the difficult and stressful times of a crisis, public relations functions are critical. JodyTucker anticipates a crisis and prepares a company to react to foreseen and unforeseen challenges — with tactful, sensitive, and timely "pre-crisis" content.

Community Relations

Healthy relationships between companies and communities are mutually beneficial. JodyTucker helps clients develop and maintain healthy community relations via public relations messages and actions that benefit the people and their neighborhoods.

Online Reputation Management

What people read and write online about a company, person, or brand matters. Ratings and reviews matter. Truths and falsehoods matter. JodyTucker monitors and responds to online matters, and works to create and maintain an honest and positive online image for clients.

Networking Events

Networking events are sponsored "parties" that bring sociable people and companies together, in an environment where ideas and business cards are exchanged, and where connections and deals are made. Networking events are entertaining, informative, and adventurous. JodyTucker helps clients plan and manage classy networking events that compliment public relations efforts.

Speaking Engagements

Speaking engagements are a comany's arena to voice facts, opinions, ideas, and solutions. Speaking engagements are critical to a comany's public relations efforts. Hence, a company must seize the opportunity to take the stage. JodyTucker helps clients prepare, rehearse, and deliver impactful speeches.