Marketing: Branding

How does the product walk and talk? Is the company’s heart, soul, and voice meaningful?

Branding is the personality of a business. Branding consists of simple but well-crafted logos, distinct colors, and other signature visuals. Branding is jingles and slogans. Branding is feelings and ideas. Branding is a deep and deliberate construct of technical and emotional intelligence. Branding is the complex product of exhaustive efforts, inspiration, and perspiration. Branding "engineered right" moves the audience to think, dream, laugh, cry, dance, and sing.

With creativity, tact, and spontaneity, JodyTucker Communications helps clients claim and maintain a "branded" identity in a competitive world of brands and entities.

Brand Guide

A "brand guide" is a guide on the creative styling of brand-related content. A brand guide is laws, rules, and standards that establish brand identity and consistency. A brand guide facilitates brand recognition. JodyTucker Communications helps clients establish and maintain a brand guide.